New Zealand deer expertise since 1964.
Whatever you want to achieve with deer, start here.
Alpine Deer is a 100% New Zealand-owned business, founded in 1964 by Sir Tim Wallis. For more than 60 years, we have specialised in New Zealand deer, from farm to finished product. Backed by the world’s largest farmed deer industry, we bring New Zealand deer to customers worldwide.
Six businesses.
A shared purpose.
From wild venison, deer velvet and other deer ingredients to OEM manufacturing, pet nutrition and wellness products, our businesses work together to create value from New Zealand’s unique deer industry.
For home cooksWild Venison
From the landscape to your plate.
Alpine Deer Wild Venison
From the landscape to your plate.
Prime, free-range, 100% wild venison from New Zealand’s remote bush and alpine ranges. Wild red deer graze on mountain grasses and herbs, which gives the meat its fine texture and delicate flavour.
- Wild venison cuts
- Naturally lean, free-range meat
- Recipes and stockists online
For manufacturersIngredients
Premium deer ingredients for your production.
Alpine Deer Ingredients
Premium deer ingredients for your production.
The full range of New Zealand deer ingredients, from traditional dried raw materials to fine powders, processed at our MPI-registered facility in Tauranga and tested batch by batch.
- Seven deer powders, from velvet to bone
- Traditional dried raw materials in bulk
- Data packs, samples and pricing on request
For health brandsOEM Manufacturing
Your deer product, made in New Zealand.
OEM Manufacturing
Your deer product, made in New Zealand.
We formulate, manufacture and pack capsules, tablets and powders under your brand, single-ingredient or formulated, all built on our own deer ingredients. Made at our MPI-registered facility in Tauranga.
- Capsules, tablets, powders and custom blends
- From formula and samples to production and packing
- OEM products sold in Hong Kong, Taiwan, North America and mainland China
For wellbeingCervidor
Deer products for everyday wellbeing.
Cervidor
Deer products for everyday wellbeing.
Natural deer products from free-range New Zealand red deer, in easy, modern formats: velvet, tail and sinew capsules and blends, and whole dried deer products, with no additives or preservatives.
- Capsules and blends
- Whole dried velvet, tails, pizzles and sinew
- Shop online at cervidor.com
For pet brandsPet Product Export Supply
Premium venison for international markets.
Pet Product Export Supply
Premium New Zealand venison products for international markets.
Supplying premium New Zealand venison pet treats, chews and ingredients to overseas pet brands, manufacturers and distributors. Our products are made at our MPI-registered facility in Luggate, Central Otago, with a focus on quality, consistency and reliable export supply.
- Freeze-dried and air-dried venison treats and chews
- Bulk products for international pet brands and distributors
- New Zealand manufacturing and export expertise
For pet ownersHappypet
Natural treats your pet will love.
Happypet
Natural treats your pet will love.
100% natural venison treats, chews and meal toppers for dogs and cats, freeze-dried or cool air-dried with nothing added. Made in Wānaka since 2006.
- Chews, treats and meal toppers
- Freeze-dried and cool air-dried
- Shop online or find a local stockist
Photographed at Minaret Station, WānakaOne business, from the farm to your shelf.
A complete service from farm to finished product, with quality controlled at every step. Whatever form of product you need, and however you want to work with us, we can deliver it.
- 01 · Farm
New Zealand deer
Every product begins with grass-fed deer from New Zealand farms. From farming and handling to processing, each stage meets some of the most comprehensive standards in the world.
- 02 · Processing
Our own facilities
Two MPI-registered facilities: Tauranga, in the North Island, produces for human consumption, while Luggate, in the South Island, specialises in pet products.
- 03 · Products
Bulk or branded
Source at whichever stage suits you: bulk raw materials and powders, finished products under your own brand, or our shelf-ready brands.
- 04 · Markets
New Zealand and beyond
Supplying New Zealand homes and retailers, and customers in Hong Kong, Taiwan, South Korea, North America and mainland China. Enquiries from new markets are welcome.
A proud history.
A bigger tomorrow.
Alpine Deer was founded in 1964 by Sir Tim Wallis, one of the pioneers of New Zealand’s deer industry. He took to the air to recover wild deer from the back country, and helped build the farmed deer industry that supplies the world today.
Minaret Station high countryRegulated from the paddock onward
Our deer products are processed under New Zealand government regulation, with traceability back to the farm. Copies of our registrations are available on request.
Risk Management Programme
Both our facilities are registered under the Animal Products Act 1999. Built on HACCP principles and verified by MPI.
Tauranga PH372/01Luggate PH93
Halal premises listing
Approved for halal processing of deer velvet, under a programme approved by the New Zealand Islamic Development Trust.
Valid to 31 August 2028Registered food facility
Registered with the U.S. Food and Drug Administration under the Food Safety Modernization Act.
Registration on fileNon-CITES species
New Zealand farmed red deer (Cervus elaphus) are not a CITES-listed subspecies. No CITES permit is needed to export velvet or any co-product from New Zealand.
DOC declaration, 2018Talk to Alpine Deer
Tell us what you want to achieve, and we will pass your enquiry to the right team.
Trade enquiries, samples, certificates and specifications for any of our businesses.